Melbourne, Australia

Consulting / advisory / speaking
Work together

// DAN FERG — BUILDER / STRATEGIST / OPTIMIST

Technology for problems that actually matter.

I help founders and mission-led teams turn hard product, operational, and community problems into useful software, traction, and a clearer route to market.

OPEN TO Consulting · Product, traction & GTM advisory · Speaking

Explore my work Discuss a project

// PROOF OF WORK

Selected outcomes.

Four measurable results. Each links to the work behind it.

  1. community contributions analysed
  2. in new business supported by a bespoke CRM
  3. searchable cattle records
  4. for the first beef release to sell out

01 // SELECTED PROJECTS

Current work with a job to do.

Active ventures, live client platforms, and the work with the clearest evidence of a useful outcome.

Open project archive
FEATURED_ 01 2024–present Communiti Labs A practitioner-led civic engagement platform helping organisations hear more people, turn feedback into defensible evidence, and close the loop with communities. Founder / product / engineering Active / flagship PROJECT_ 02 2026–present AutoFarm An unreleased Rust and Bevy farming game where players learn the work by hand, then reclaim time by configuring drones and machines to do it well. Creator / game design / Rust engineering Unreleased / in development PROJECT_ 03 2026–present TellTail An evidence-led pet well-being concept exploring how proactive dog owners might notice meaningful changes earlier and make calmer, better-informed care decisions. Founder / product strategy / research Concept under validation PROJECT_ 04 2026–present WP Flame A self-hosted performance flight recorder for dynamic WordPress, turning bounded request traces into explainable evidence—and a focused commercial software business. Founder / product / engineering Pre-release / design partners PROJECT_ 05 2025–present Ferguson Livestock A Murray Grey cattle stud and farm-direct beef venture built from the ground up in Snake Valley, spanning infrastructure, operations, brand, commerce, and fulfilment. Co-founder / operations / brand / product & engineering Active venture PROJECT_ 06 2020–present Helping Group A social-impact organisation born during Australia's Black Summer, creating practical digital services that help communities respond, connect, and recover together. Founder / president / engineering Active initiative PROJECT_ 07 2026 Murray Grey Aus A purpose-built digital home and herd book for Murray Grey breeders, replacing fragile WordPress infrastructure with a fast, field-ready platform for registrations, ownership, and breed stewardship. Product design / full-stack engineering Live client platform

02 // ARTICLES

Notes from making things.

Writing about entrepreneurship, burnout, software decisions, and the lessons that only turn up once you start.

Read every article
  1. Launching Airproxy I'm launching the first of my 12 startups in 12 months for 2023, and we're starting with Airproxy; a platform to help Airtable users scale fearlessly! 02 Jan 2023 5 min read
  2. What's next? Well, that was the start to the definitive decade... pretty much a waste of an invaluable chance so far, wouldn't you say? 09 Nov 2021 4 min read
  3. Burnout; let's talk about it. This year has been the wildest, most productive, most humbling year of my life to date. I completely burned out, and it sucked. Let's talk about it. 19 Oct 2021 4 min read
  4. You are the product. We live in a world surrounded by ‘free'. Free shipping, free software, etc. However — all of these things boil down to the need to make a profit. 02 Jan 2021 7 min read
  5. A better, brighter, cleaner future. I believe that you have a powerful voice. One of the ways you can be clearly clearly heard is through how you chose to spend your money. 23 Dec 2020 3 min read
  6. Welcome, to Website v3! Why? The last one was outdated, lacked imagination and was built for a different purpose. I wanted to expand my experience with web technologies. 20 Nov 2019 4 min read

03 // WORK HISTORY

A career spent making useful things.

From public-interest data platforms to startups and disaster-response services, the through-line is simple: use technology to make hard, human problems easier to act on.

View the full LinkedIn profile

  1. Chief Executive Officer @ Communiti Labs

    Building analysis and engagement tools that help practitioners turn community contributions into evidence, insight, and better decisions.

    • PRODUCT
    • COMMUNITY
    • AI + ANALYSIS

  2. President @ Helping Group

    Founded a digital-first charity after the 2020 bushfires, creating practical services that connect people with support before, during, and after disasters.

    • SOCIAL IMPACT
    • LEADERSHIP
    • DISASTER RESPONSE

  3. Consultant @ Chepstowe Consulting

    Designed bespoke systems for insurance and wealth-management clients, including a CRM supporting more than $10M in new business.

    • CONSULTING
    • SYSTEMS
    • DELIVERY

  4. Digital Performance Manager / Analyst @ Aon

    Progressed from digital analysis into performance management, using data and systems to improve digital operations and decision-making.

    • ANALYTICS
    • PERFORMANCE
    • OPERATIONS

  5. Head of Technology @ Imperial Wealth

    Led designers and developers, united four business units behind one client entry point, and built software for international crypto-mining operations.

    • TECHNOLOGY
    • TEAM LEAD
    • PLATFORMS

  6. Full Stack Developer @ CeRDI

    Built data pipelines, knowledge portals, and spatial tools for environmental monitoring, regional collaboration, and family-violence response.

    • DATA
    • FULL STACK
    • PUBLIC INTEREST

04 // TALKS

Ideas, spoken aloud.

Talks and workshops about building startups, working without code, and developing leaders.

  1. Building a business in an hour... with no code! A practical walkthrough of using no-code tools to build a digital-facing business quickly. 18 AUG 2022 ENTREPRENEURSHIP
  2. Concept to Production The five steps I use to take startup ideas from a rough concept to a product people can use. 03 MAY 2022 ENTREPRENEURSHIP
  3. SwinLead Leadership Workshop An honest discussion about the experiences, challenges, and successes of leading student communities. 13 APR 2022 LEADERSHIP

// CONSULTING / ADVISORY / SPEAKING

Bring me the useful problem that refuses to fit in a neat box.

Consulting when something needs building, advisory across product, traction and GTM, and practical speaking for teams working through change.

gday@danferg.com